AI Outreach Automation System for CODECRAFT
Sales automation & revenue growth
CODECRAFT's reps spent more time on outreach than closing deals. We built an AI system that tripled their pipeline and cut manual sales effort by 70% in 6 weeks.
Timeline:
6 Weeks
SERVICE:
Sales & Outreach Automation
Year:
2025
Published date:
OVERVIEW
Building an AI Sales Machine for CODECRAFT
CODECRAFT's revenue targets were growing but their sales team's capacity wasn't. Every rep was spending 4+ hours daily on prospect research, email writing, and follow-up chasing - time that should have been spent closing. We built a fully automated outreach system that handles the entire top-of-funnel process, so their reps only engage with warm, interested leads.
PROBLEMS
What Was Blocking Their Pipeline
01
Sales reps spending 4+ hours daily on manual prospect research.
02
Generic emails generating less than 5% reply rates consistently.
03
No systematic follow-up, letting warm leads go cold after first contact.
04
CRM data outdated and incomplete, making pipeline forecasting unreliable.
OUR APPROACH
Our Sales Automation Approach
01
Sales Audit
Audited the full sales process, ICP definition, and existing CRM data quality.
02
AI Sequence Build
Built AI-personalised email sequences with dynamic variables using Clay and Instantly.
03
CRM Integration
Synced all outreach activity, replies, and lead scores directly into HubSpot CRM.
04
Launch & Scale
Launched with 200 prospects and scaled to 1,000+ weekly after validating reply rates.
reSULTS
Pipeline Growth on Autopilot
CODECRAFT's reps went from manually chasing cold leads to waking up to warm replies and booked meetings every morning.
More qualified leads generated
Less manual sales effort
Average email reply rate
Testimonial
clIENT review on this project
We went from 5% reply rates to 22% almost overnight. The system does in an hour what our reps used to spend all day doing.
Mark Williams
CEO Director
OUR WORK
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